The 10 best private healthcare providers in the UK (Reviews) (2024)

The landscape of the UK’s health insurance industry is constantly evolving as providers innovate in response to customer demand – but also, sometimes taking away features.

With the hundreds of different plans and providers on the market, researching the basic offerings of all the insurers can be an overwhelming task. Though you can find many different market comparison sites online, most of them don’t allow you to easily search for the various providers without filling out all of the information that is necessary for a quote.

According to research from the Association of British Insurers in 2016, there were 340 health insurers based in the UK and 563 in Europe. In 2021, those figures are bound to be exponentially greater.

This article will take a look at 10 of the best health insurance providers in the UK. Each section will give a brief description of the company, an overview of what is covered by their main products and some additional information about their achievements and accolades.

If you’d like one-to-one guidance, contact one of our friendly experts. Hooray Health & Protection provides FREE quotes and impartial advice. Simple use the chatbox on the right or call 01273 222805.

Table of Contents hide

  • 1Allianz
  • 2Aviva
  • 3AXA
  • 4Bupa
  • 5Exeter
  • 6Freedom
  • 8Saga
  • 9Vitality
  • 10 WPA
  • 11How to find the best private healthcare in the UK


Allianz is a German multinational insurance company that is one of the biggest providers worldwide. Their plans are focused on international medical insurance, provided in the UK and many other countries worldwide.

Allianz can provide customers with three separate tiers of insurance plans. These plans are simply referred to as Care Pro, Care Plus and Care.

These plans can encompass:

  • In-patient & day-patient cover
  • Optional out-patient cover
  • Emergency treatments
  • Medical evacuations
  • Private hospital rooms
  • Expat Assistance Program
  • Travel security services

The company has also done substantial work in supporting environmental initiatives, reducing their carbon emissions, through the pursuit of low carbon investments and sustainable working solutions for the future.

In 2019, Allianz won an award for “Business Sustainability/Corporate Social Responsibility Initiative of the Year” at the British Insurance Awards, for their efforts and achievements in this field.


Aviva is a multinational insurance provider based in London. Providing various forms of insurance to over 33 million customers worldwide, most predominantly in the European and Asian markets.

It’s main health insurance products consist of three different plans. These plans are referred to as Cancer Pledge, Expert Select and Wellbeing services.

The cover that is offered by these plans includes:

  • Out-patient cover
  • Acute conditions
  • Access to 100s of hospitals in the UK
  • Cancer care cover
  • Hospital charges & specialist fees

In 2020, Aviva paid out over £30 billion in benefits and claims, while also investing in over £11 billion in green assets.

Aviva has been working with the British Red Cross, in an award-winning partnership since 2016. This charitable collaboration mainly involves helping with disaster relief, as well as providing strategic expertise and assistance.


AXA is a French multinational insurance company, who are one of the biggest health insurers in the UK. They primarily operate in Western Europe, North America and also in the India Pacific region.

Their core cover extends to:

  • Full in-patient & day patient cover
  • Optional outpatient cover
  • Access to over 250 hospitals
  • Fast Track Appointment service
  • Access to specialist cancer drugs
  • Unlimited GP consultations held online or by telephone
  • Second Opinion Service
  • Access to free online Health Centres

AXA created the Health Tech & You Awards in 2014 to recognise the many achievements and innovations that occur every year within the health industry. It was named Health Insurance Provider of the year at the 2018 Moneyfacts Consumer Awards.

They have committed £250 million to 650 research products, through the AXA Research fund and also run a number of events every year to support various charities.


Bupa is a healthcare group and insurance provider based in the UK, with over 80,000 employees and 31 million customers internationally. They are specialists in support and insurance for mental health conditions, but also offer extensive health insurance options with products such as Bupa Global.

Their primary health insurance cover includes:

  • In-patient & day-patient cover
  • Optional out-patient cover
  • Option to choose your own private doctor
  • Private rooms in hospitals
  • Mental health & wellbeing therapies
  • Private dental care after six months
  • Specialist cancer treatment
  • Private physiotherapy & other treatments

Bupa has more comprehensive mental health coverage than any other health insurance provider in the UK, offering extensive options for treatment and support for depression, anxiety and addiction, among many other conditions.

Bupa was also ranked as the 5th best employer in the UK by LinkedIn.

Looking to buy health insurance, but not sure who turn to? Ask the expert brokers at Hooray Health & Protection. As members of the AMII, we’re sworn to providing the best advice for our customers. Email [emailprotected] or use the chatbox on the right.


The Exeter is a Devon based health insurance provider that is structured as a friendly society, rather than a conventional company. This is the term that is used to describe a mutual insurance association.

The Exeter’s main health insurance product, Health+ includes:

  • In-patient & day-patient treatment
  • Optional outpatient cover
  • Unlimited cancer cover
  • NHS cash benefit
  • Private ambulances
  • Home nursing
  • Parental accommodation

The Exeter’s insurance products have won a series of awards over the last few years. These products include income protection, private medical insurance and individual life insurance, among many others.

Benchmarking their products against competitors allows The Exeter to continually ensure that their customers are getting the best prices available on the health insurance market.


Freedom is an award winning private health insurance company in the UK that was founded in 2003. They are specialists in providing affordable and flexible health insurance.

There are three primary insurance plans that each offer varying levels of cover. These include Freedom Elite, Freedom Essentials & Freedom Worldwide.

Freedom Elite covers:

  • In-patient and day-patient cover
  • Cancer cover
  • Pregnancy complications
  • NHS cash benefit
  • Private ambulances
  • Maternity cash benefit
  • MRI, CT and PET scans
  • Home nursing
  • Dental surgery

Freedom Essentials offers a fixed cash benefit, cancer cash benefit, as well as optional out-patient cover. Freedom Worldwide is focused on international medical insurance, but offers many of the same options.

Freedom also offers customers a 6% discount for annual payments on all plans, as well as a 2-year fixed premium policy that ensures that the cost of cover will not increase.

General & Medical

General & Medical Insurance is a UK health insurer and wholly owned subsidiary of the General & Medical Securities Group. They provide numerous health insurance policies for individuals, families and businesses to customers all over the world.

They have four main insurance plans. Essentials, Everyday, Lifestyle & Elite.

These plans can include:

  • In-patient cover
  • Out-patient cover
  • Cancer treatments
  • Health & wellbeing services
  • NHS cash benefit
  • Stress helpline

General & Medical are the preferred health insurance provider for the Association of Surgeons of Great Britain and Ireland.

They also provide a wide range of healthcare plans and accident cover products for businesses and professionals in the UK’s sports industry.


Saga is an insurance firm based in Kent, with over 2.7 million customers. Their products are focused on the over 50s health insurance market, but they also offer various forms of travel insurance.

Saga offers four different health plans: Super, Secure, Saver Plus and Support, all with varying levels of cover and additional premiums.

The main aspects of their cover include:

  • In-patient & day-patient cover
  • Optional out-patient cover
  • Saga GP Service that allows you to contact a doctor 24/7
  • Access to a network of private hospitals
  • Recuperative care following treatments
  • NHS cash benefit
  • Dental injuries benefit
  • External prosthesis benefit
  • Cancer Care Team support

They are also the creators and owners of Saga Magazine, which is a bestselling monthly subscription magazine published in the UK.


Vitality is a private health insurance firm that is based in London, with sites in Bournemouth and Stockport. They are a subsidiary of Discovery Limited, who are a South African financial services group.

Their core health cover includes:

  • In-patient & day-patient cover
  • Cancer cover
  • Acute conditions
  • Private hospital stays
  • Mental health support
  • Menopause support
  • Full cover promise
  • Advice from medical professionals through Vitality Care
  • Access to online GP consultations & a 24/7 helpline with Vitality GP

Vitality have won multiple industry awards over the course of their history, including The British Insurance Award 2020 & Customer Cover Awards 2019 – proving they are among the best private healthcare UK providers.


Western Provident Association is a not-for-profit health insurance provider in the UK, who are based in Somerset. They are also the owners of WPA Protocol, a subsidiary company who specialise in corporate healthcare trusts.

WPA’s health insurance coverage includes:

  • In-patient & day-patient cover
  • Out-patient cover
  • Cancer care
  • NHS hospital cash benefit
  • 24/7 access to private GP helpline
  • Employee Assistance Program
  • Private ambulance transport
  • Nursing at home

WPA have settled a total of £0.8 billion in claims over the last 10 years and they have also managed to maintain an impressive average customer service rating of 4.7 out of 5 on Trustpilot.

How to find the best private healthcare in the UK

These are just ten of the most prominent providers, but as mentioned previously, there are hundreds of insurers who operate in the UK, all offering different products and policies.

It is possible to research for yourself – but it takes a lot of time and effort! Ideally, you should get advice from someone with expertise. An independent insurance broker can find the best private healthcare policy for you, without the stress of scouring the internet for the desired information.

If you’re interested in enlisting the aid of an insurance broker to find the right private healthcare plan, Hooray Health & Protection can help.

Our team of industry experts are dedicated to making insurance easy for our customers and are happy to answer any queries you may have about private health insurance. Click ‘Speak to us’ on the right or call 01273 222805.

The 10 best private healthcare providers in the UK (Reviews) (2024)
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